Strategic PR, CONTENT CREATION and BRAND BUILDING
We look at communication from every angle, especially in terms of its effect on external and internal target groups. This is how we develop content that sparks interest and place it on the right channels via earned, owned and paid media.
We maintain an extensive personal network of journalists and multipliers. We also engage in direct dialogue with the relevant target groups through influencers, social media and community management. We usually support our customers on a long-term basis, but also on a project-by-project or crisis-management basis as needed.
Whether product launches, trade fairs and events, press conferences or PR stunts – we love a challenge and support events that attract attention.
STRATEGIC COMMUNICATIONS
We connect companies with the media, multipliers and their target groups. Credibly and relevantly.
Media and influencer relations, topic and interview pitching
Product PR, brand and innovation communication
Thought leadership and C-level positioning
Sustainability communications
Press events, trade fairs and in-house events
Guerrilla PR and out-of-the-box campaigns
Analyst relations
EDITORIAL WORK & STORYTELLING
We turn topics into informative stories. Comprehensible, inspiring and eye-catching.
Development of strong and emotional storylines and narratives
Corporate newsroom: organisation and implementation of a proactive editorial content flow
Newsjacking: daily monitoring of relevant market topics and writing of comments
Editorial technical articles with technical and industry-related know-how
User reports/case studies/best practices
Marketing texts: mailings, newsletters, website
Social media posts: LinkedIn, Instagram etc.
SEO-optimised texts
Design of landing pages, infographics and videos
PROFILE & IMPACT
We are sparring partners for new ideas that positively shape brands. Sustainably and purposefully.
Campaign conception
Strategic campaign conception
Media, brand and testimonial co-operations
Personality PR
Reputation management
Coaching and media training
Evaluation, media and competition analyses
CSR communication
Public affairs and litigation PR