“People do not buy goods and services. They buy relations, stories and magic.” Seth Godin
Brands receive attention when they are special, emotional, inspiring and of great value. Many are “love brands”. All are doers which have something to say – which embody expert knowledge, innovation or entrepreneurial spirit for their company, build an effective profile and attract attention.
At the same time, modern communication is facing new challenges to get ahead in the competition for resonance and attention. Against this background, HARVARD Engage! develops content that uses earned, owned and social media to attract attention. We tell stories, create images, process data and facts that spark interest and spread. By doing so, we create added value for our clients.
In consumer and business topics alike, our clients are united by the challenge of digital change. Companies with new technologies and exciting strategies from different industries. Global players, hidden champions of the middle class or up-and-coming start-ups and game changers. B2C and B2B.
We specialize in strategic PR, communicating innovations and content management. We see media and multipliers as our partners and maintain a vibrant network. We view communication from a 360-degree perspective. This includes direct dialogue with our target group, employing content marketing, influencer relations, social media and community management. Be it product launches, leadership positioning, trade fairs and events, press talks or PR stunts – we love challenges, and we love to be measured by our ideas, reliability and results.
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Want to get to know us? Welcome!